8 Biggest Blogging Mistakes (and how to avoid them!)
#1 Not Creating A Professional Blog
When starting out, it’s quite tempting to think that it’s not worth investing in a blog, for these 3 reasons
- They are just starting out
- They aren’t making any money
- They just want to test things out
Unprofessional blogs lack many powerful functionalities, therefore switching to a self-hosted WordPress is what you need to do.
There is nothing wrong with making a switch from free to professional WordPress blog Doing this, you end up losing your backlink juice that you gained over time by working hard on your free blog.
Sure if you know the technical aspects of SEO, you can retain that link juice. But again, keep in mind you need to start over again from scratch and invest time in learning the working of the new blogging platform.
So, why not save time by choosing self-hosted WordPress in the beginning?
But this brings me swiftly into mistake number 2, bloggers waste time in a fancy pants blog design.
Blogging mistake #2 is: Wasting time in Getting a Fancy Blog Design.
Many new bloggers are making this mistake, they spend days and weeks in getting a design that’s similar to the blogs they like reading. And you know what?
You don’t need a fancy blog with custom design and lots of plugins. Get any popular themes like Genesis and start blogging.
Truth is, no one cares how attractive your blog design is. What everyone cares about is how effective your blog content is.
So choose any functional design and get started Blogging. There are more crucial things to do than wasting time figuring out the best possible design.
Blogging mistake #3 Blog traffic, conversion, and revenue
By saying this I don’t mean you shouldn’t care about your blog traffic, revenue, or business growth.
Rather I mean, you shouldn’t be obsessed about these.
Checking your blog traffic stats and analytics once in a while is okay. But getting worried about your blog growth especially in the beginning is not a good idea.
Because you need to understand that it takes some time to build authority and get blog traffic. So rather than thinking much about these, keep your focus on creating high-quality content that is SEO optimized as well as helpful for your blog readers.
Blogging mistake #4 Not knowing your monetization strategy
Most bloggers start a blog with the mindset of earning passive income from blogging, but they chase after every monetization strategy like
- Display ads
- Affiliate links
- Selling digital products
But bloggers struggle to know the right strategy to make money from blogging.
For example, if your goal is to earn passive income from your blog then display ads like Google AdSense is not the best monetization strategy for this.
You should consider using affiliate marketing or selling your own products to make it really huge revenue.
Blogging mistake #5 Not building an email list.
One of the biggest mistakes bloggers make is increasing blog traffic than retaining your existing traffic.
When you are making this mistake you are leaking a huge amount of blog traffic as you are not putting your efforts in the right place.
Yes you want to increase your website traffic, but leave this to your SEO and social media marketing efforts. Retain your already existing traffic with building an email list.
Start collecting emails of people who visit your blog from the very first day. That way you won’t lose any visitor that you acquired from your hard work.
Different ways in which you can collect email addresses include
- Pop Ups
- Content upgrades with the blogs
Blogging mistake #6 Not doing your keyword research
Keywords is what is going to attract organic traffic to your website. Getting the best keywords on your blog is vital. But above all else, not falling into the trap of writing for Google is what you need to avoid doing.
It is easy to think that if you need to add keywords into your blog, you need to do writing for Google. But this idea is wrong!
What you need to focus your efforts on is writing to the reader and adding in keywords where needed. Therefore you need to conduct a thorough keyword research strategy.
A strategy looking at what your target market is asking questions on in forums and Facebook groups. After doing this, use a keyword research tool to analyse what the best keyword is to use in creating the content around the question posted on Facebook.
Blogging mistakes #7 Not being consistent
Creating a consistent flow of blogs is at times easier said than done. There are 3 factors that you need to consider before you start writing a series of blog posts.
1. Length of blog posts
The length of your blog post should be dependent on how your readers prefer to consume content and if you want people to link to your blog.
Does your reader want to have a quick read and consume the most important points quickly?
Do you want to have influencers link out to your blog when referencing a piece of information you shared? Longer blogs that are 2000+ words are more attractive for influencers to want to link out too.
2. How many blog posts a week to write
How many blogs should you write is a question that is asked time and time again. The more blogs you write, the more traffic you will get. Though the more you write you can end up creating blogs that are of a lower quality.
Avoid the mistake of creating poor quality blogs by writing once a week. Produce the best blog you can and then promote your blog as much as you can.
Once you get into your stride with doing this you can start creating 2 a week. Creating 2 – 4 blogs a week is what will provide the highest results with your traffic generation. As a rule of thumb 11+ posts a month is the magic number.
3. When to post blogs
Knowing when to post blogs is important as it is when you are going to get the most eyeballs on your blog. There are 2 factors you need to consider here
1. Days to make your blog post live
Choosing what day of the week to make your blog live is important as you don’t want to make your blog live when you are generating the least amount of website traffic. Take a dive into your website analytics for the past week and see when you had spikes of traffic and what days had minimal traffic.
2. Time to promote your blog
You have an epic blog post and you want to jump onto social media and promote the heck out of it. But slow down! Even with social media, you need to get your timing spot on so that you maximise your retweets, shares and repins.
Maximise your shares and click-throughs by analysing your social media network. Analyse the times of day they are on social media. You can research these times by doing tests. Test by sharing the same post or similar posts but at different times of the day.
Now that you have these 3 strategies under your belt on how to be more consistent, you can start to see an increase of targeted traffic to your blog.
Blogging mistake #8 Not having a niche
Not having a niche must be the biggest mistake that bloggers make. When you do not choose a niche you are writing blog posts to everybody. When you write to everybody you will attract nobody to your blog.
Attracting nobody? That spells complete and utter disaster for you and your blog.
Ever heard of this phrase? The riches are in the niches!
This is completely true. You will see top digital marketing bloggers only writing about a specific problem or niche in the digital marketing industry.
For Neil Patel, he writes about SEO and it is all he talks about. He does not go off topic, he stays on the one central topic of SEO and discusses all of the problems people have around this topic.
Learn from gurus in the niche you want to write about and see how super focused they are in the one area. You are not copying from them but learning how the pros do it and do it with great success.